Karina Ung

Sr. Technical Product Marketing Manager at LinearB

Content

What are the key differences when positioning a product for developers (who have a different buyers journey) vs normal saas products for business buyers?

Karina Ung

LinearB Sr. Technical Product Marketing Manager • 3y

While it's important to highlight the values of your product, it's crucial to make it clear what your product solves when positioning to developers. Instead of using mainstream marketing power words to evoke emotion, often used to grab attention from business buyers (which can come off as "fluffy" to developers), use words that detail how and what your product and its features do.

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What are the channels/tactics that are fundamentally unique to developer marketing?

Karina Ung

LinearB Sr. Technical Product Marketing Manager • 3y

Traditional marketing tactics with messaging that highlight what makes your product great simply won't do justice when targeting developers. Instead of "selling," think about how to educate your audience and reach them where they are (think - where do they spend most of their time to find information online?). Make it easy for them to understand what your product and its features do. Educational content can come in various forms such as: Up-to-date documentation Ungated content Access to demos a ...Read More

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