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Karina Ung
Sr. Technical Product Marketing Manager, Nylas
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Karina Ung
Nylas Sr. Technical Product Marketing Manager • January 31
While it's important to highlight the values of your product, it's crucial to make it clear what your product solves when positioning to developers. Instead of using mainstream marketing power words to evoke emotion, often used to grab attention from business buyers (which can come off as "fluffy......Read More
736 Views
Karina Ung
Nylas Sr. Technical Product Marketing Manager • January 31
Traditional marketing tactics with messaging that highlight what makes your product great simply won't do justice when targeting developers. Instead of "selling," think about how to educate your audience and reach them where they are (think - where do they spend most of their time to find informa......Read More
278 Views
Credentials & Highlights
Sr. Technical Product Marketing Manager at Nylas
Knows About Developer Product Marketing, Competitive Positioning, Brand Strategy