What are the key differences when positioning a product for developers (who have a different buyers journey) vs normal saas products for business buyers?

In my experience, there are a few key differences between positioning for developers vs. business buyers. While the following aren't hard and fast rules, they are general...

The main difference I've noticed is the information that the audience wants at each step of the buyers journey. More technical audiences, like developers, tend to want to...

While it's important to highlight the values of your product, it's crucial to make it clear what your product solves when positioning to developers. Instead of using main...

Hi, I think you answered your own question here: With developers, you have a different buyer persona and a different buyer journey. (Although developers are "normal" too!...