What are the channels/tactics that are fundamentally unique to developer marketing?

Documentation is probably the most popular example. It can be useful for learning how to set up a product, extend it via plugins or API integration, and understand how th...

Devs really like to be shown as opposed to be told. Don’t create sales decks - instead, take to social media, build smaller feature videos based on each problem - devs do...

Traditional marketing tactics with messaging that highlight what makes your product great simply won't do justice when targeting developers. Instead of "selling," think a...

Just like any other channel marketing, developer marketing requires a fundamental understanding of the developer persona: what is their job, what does their day-to-day lo...

As mentioned above, the overarching goal of the PMM team is likely the same everywhere (i.e. understanding your audience, messaging, sales enablement etc) developer marke...