Clay Product Marketing at Clay | Formerly Vidyard, Chargebee • 9mo
A successful beta is the best determinant of launch readiness. Here are a few questions that are worth answering: Do you have clear goals for your beta, including product adoption and engagement metrics that would define success? Did the beta achieve majority of those goals? Do you have ICP customers from the beta who would be happy to give you testimonials and case studies? Are customers in the beta willing to pay a premium for continued usage of the product (if applicable) once it's in GA? Has ...Read More
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