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How do you define product readiness for launch?

Shana Iles
Atlassian Head of Cross-Portfolio Product Marketing | Formerly Optimizely8mo
This really depends on the type of product, the audience, and what level of fidelity or polish is expected as you launch a new product or feature.Your company's product a...
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8931 Views
Andrew Kaplan
LinkedIn Director of Product Marketing1y
You need to pick a couple core beta success metrics or exit criteria that you and Product agree on. In our world, these metrics tend to boil down to some sort of business...
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1836 Views
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Karishma Rajaratnam
Clay Product Marketing at Clay | Formerly Vidyard, Chargebee7mo
A successful beta is the best determinant of launch readiness. Here are a few questions that are worth answering: Do you have clear goals for your beta, including product...
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214 Views
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen1y
The release date is not the launch date - they can and often should be different.At SurveyMonkey, we distinguish between when a product is released and when it's launched...
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505 Views
Mike Polner
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts1y
Product readiness is rarely a binary decision and often involves staged rollouts with both qualitative and quantitative assessments.For consumer products, launches typica...
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502 Views
Kuber Sharma
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, MicrosoftMay 5
Manoj's three-dimension framework (product, story, field) is a solid structure. Let me add the dimension I've found most predictive of enterprise launch success: champion...
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163 Views
Manoj Gunti
Google Product Marketing LeadMay 4
Product readiness isn't a single gate. It's a checklist across three dimensions - product, story, and field.Across all launch tiers, the foundation is to make sure:Produ...
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172 Views