Ksenia Gordeeva

To add to the previous replies, here’s my perspective: From my experience, the biggest challenge isn’t just knowing what types of assets belong at each funnel stage - it’s figuring out which ones actually work for your specific customers. What resonates at each stage depends largely on your understanding of: - how your audience researches, - what they care about, - what makes them trust you. Here’s what’s worked best for me to gain this knowledge: Talk to customers: Interviews and informal conve ...Read More