What are examples of how to apply the narrative to top, middle, and bottom funnel assets?
3 Answers
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
Top of funnel content is your awareness stage. You'e building awareness and sparking general interest by educating your target personas on the problem and proposed ways t...
564 Views
Orkes Head of Marketing • 1y
This is a great question and, honestly, a great exercise for the entire PMM team. Once you have the narrative ironed out, you should think about the customer journey as t...
1938 Views
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Sabre Product Marketing Principal | Formerly Epson • 9mo
To add to the previous replies, here’s my perspective:From my experience, the biggest challenge isn’t just knowing what types of assets belong at each funnel stage - it’s...
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