What are examples of how to apply the narrative to top, middle, and bottom funnel assets?
3 Answers
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 1y
Top of funnel content is your awareness stage. You'e building awareness and sparking general interest by educating your target personas on the problem and proposed ways t...
558 Views
Orkes Head of Marketing • 1y
This is a great question and, honestly, a great exercise for the entire PMM team. Once you have the narrative ironed out, you should think about the customer journey as t...
1930 Views
Upcoming Event
Mastering Market Research
Splunk
Sabre Product Marketing Principal | Formerly Epson • 8mo
To add to the previous replies, here’s my perspective:From my experience, the biggest challenge isn’t just knowing what types of assets belong at each funnel stage - it’s...
198 Views
Related Questions
How do you think about a story narrative that connects all the stories you may be telling (ex. if you have dozens of products)What are some tips for storytelling for a b2b services based company with many audiences?How does your storytelling differ when you shift it from one product to across a whole portfolio? What are your recommendations for embedding consistency in storytelling across cross-functional teams?How do you measure the effectiveness of the story that you craft for your product?How do you pitch your story? What is the framework you use.?