LinkedIn Senior Product Marketing Manager • 3y
I'd sum up my process as: JTBD > target audience > buyer journey > market, competitive, VoC > insight > internal positioning > external messaging > GTM strategy Expanding on the above, here's how I've approached building out messaging for an entirely new product line & audience: Start by seeking to understand the relevant jobs to be done in your space & align on the whitespace you can uniquely solve for Hypothesize and validate the target audience you want to go a ...Read More
542
Views