Kylee Lessard
Senior Product Marketing Manager, LinkedIn
Content
Kylee Lessard
LinkedIn Senior Product Marketing Manager • February 28
I'd sum up my process as: JTBD > target audience > buyer journey > market, competitive, VoC > insight > internal positioning > external messaging > GTM strategy Expanding on the above, here's how I've approached building out messaging for an entirely new product line & audience: 1. Start b......Read More
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Credentials & Highlights
Senior Product Marketing Manager at LinkedIn
Lives In San Francisco, CA