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Kylee Lessard

Kylee Lessard

Senior Product Marketing Manager, LinkedIn

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What is your overall process when developing a messaging platform from scratch?
Kylee Lessard
Kylee Lessard
LinkedIn Senior Product Marketing Manager • 3y
I'd sum up my process as: JTBD > target audience > buyer journey > market, competitive, VoC > insight > internal positioning > external messaging > G...
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Senior Product Marketing Manager at LinkedIn
Lives In San Francisco, CA
Work At LinkedIn
Sr. Product Marketing Manager - Premium B2B
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