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Kylee Lessard
Senior Product Marketing Manager,
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What is your overall process when developing a messaging platform from scratch?
Kylee Lessard
LinkedIn
Senior Product Marketing Manager
• 3y
I'd sum up my process as: JTBD > target audience > buyer journey > market, competitive, VoC > insight > internal positioning > external messaging > G...
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Senior Product Marketing Manager at LinkedIn
Lives In San Francisco, CA
Work At LinkedIn
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