What is your overall process when developing a messaging platform from scratch?

4 answers

All related (66)

Vice President, Product Marketing at Momentive (SurveyMonkey) • December 8

There are 3 core areas that I ensure I have a solid understanding of before I create new messaging and positioning: Target buyer(s) & their pain points: Get a clear understanding of who my target

41 Saves

Nipul Chokshi

Head of Marketing at Atrium • September 8

For me, great messaging always starts with two things: Point of View - which articulates your perspective on the problem(s) your target market is looking to solve [why is the problem worth solving, w

56 Saves

Sarah Lambert

Head of Product Marketing at Symphony Talent • October 20

You have to start with understanding your audience and your product. For the audience – understand their key business issues and pain points and for the product, understand the differentiators / value

40 Saves

Kylee Lessard

Senior Product Marketing Manager at LinkedIn • February 27

I'd sum up my process as: JTBD > target audience > buyer journey > market, competitive, VoC > insight > internal positioning > external messaging > GTM strategy Expanding on the

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