Mark Assini

Senior Product Marketing Manager at Jobber

London, Ontario

Content

What insights have you learned about marketing business solutions to artists and creators? What excites them and what turns them off?

Mark Assini

Jobber Senior Product Marketing Manager • 5y

In speaking with members of our own creative talent community (primarily voice over artists, audio producers, musicians, and translators), I found that focusing on how your solution can answer the following questions really resonated: How will this help me further my career, either by helping me make more money, expand my professional network, or getting my work in front of a larger audience? How will this help me do more work, more efficiently or more securely (i.e. how will this help me save t ...Read More

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Our product team ships feature updates incrementally, how would you decide the scope of each of the feature changes? Do you market each of the feature updates as when they come out, or group them together? Thank you!

Mark Assini

Jobber Senior Product Marketing Manager • 5y

When determining if certain features should get more market focus or attention, I typically ask a couple of questions: Does this update include changes that you are legally obligated to inform your customer about (e.g. terms of service or privacy policy changes) Is this update a quality of life improvement? If so, is it enough of an improvement that customers will get excited about it? Will this update require a change in existing customer behaviour? Is so, is that change minor or major? How clo ...Read More

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