Our product team ships feature updates incrementally, how would you decide the scope of each of the feature changes? Do you market each of the feature updates as when they come out, or group them together? Thank you!
5 Answers
Roofstock Former Product Marketing Director • 5y
I would put yourself in the shoes of your customers and decide whether the feature update matters to them (or not). You can consider different channels/formats that bett...
1247 Views
Glassdoor Director, Product Marketing • 4y
In organizations where you have a product machine that pushes new features or feature enhancements every two weeks or so, I highly recommend creating a GTM launch engine ...
504 Views
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Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
At my last company we made a launch tiering playbook. It was a series of 6 steps: 1) First, we's look at product's roadmap to see what was on the horizon 2) From there, ...
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Depending on how broad your product is (does it span multiple categories, are there different aspects of the platform,e tc) and how many products your company offers - yo...
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Jobber Senior Product Marketing Manager • 5y
When determining if certain features should get more market focus or attention, I typically ask a couple of questions: Does this update include changes that you are lega...
308 Views