What insights have you learned about marketing business solutions to artists and creators? What excites them and what turns them off?

In speaking with members of our own creative talent community (primarily voice over artists, audio producers, musicians, and translators), I found that focusing on how your solution can answer the following questions really resonated:

1. How will this help me further my career, either by helping me make more money, expand my professional network, or getting my work in front of a larger audience?
2. How will this help me do more work, more efficiently or more securely (i.e. how will this help me save time or worry less)?
3. How will this help me become a better artist/creative (i.e. what resources, tools, or opportunities to improve via practice or training do you offer)?

If your solution can answer one of those three questions, you'll have their attention. If it can answer all three, you'll have their business.