MELANIE KARUNARATNE

VP Marketing - Product Marketing, IVANTI (former employer)

Content

Should product marketing candidates go 'above and beyond' in interview prep and put a 30-60-90 day plan or SWOT analysis together?

MELANIE KARUNARATNE

IVANTI (former employer) VP Marketing - Product Marketing • 5y

These days, most Product Marketing interviews will have a task element outlined in the first or second interview. These may include a 30-60-90 day plan, a SWOT, a present...

1156 Views

What are the fundamental differences between a PMM and a senior PMM? What are some clear indicators that someone is ready to take on a senior PMM role and the responsibilities that come with it?

MELANIE KARUNARATNE

IVANTI (former employer) VP Marketing - Product Marketing • 5y

As with many roles, a PMM already demonstrating they are working above their level is potentially ready to move up. Here are some further thoughts to determine whether s...

900 Views

What is the best way you've found to coach a new product marketer on creating messaging?

MELANIE KARUNARATNE

IVANTI (former employer) VP Marketing - Product Marketing • 5y

Provide the frameworks, processes, and introductions to the right people. Be very clear to explain or confirm their understanding of various elements; feature, use case...

387 Views