MELANIE KARUNARATNE

VP Marketing - Product Marketing, IVANTI (former employer)

Content

Do you generally recommend that candidates go 'above and beyond' in preparing for interviews by, for example, putting together 30-60-90 day plans or a report on the company/product and strengths/weaknesses/opportunities to give the interviewer a glimpse into how they think? In which situations do you recommend this approach or not?

MELANIE KARUNARATNE

IVANTI (former employer) VP Marketing - Product Marketing • April 19

These days, most Product Marketing interviews will have a task element outlined in the first or second interview. These may include a 30-60-90 day plan, a SWOT, a presentation, a launch plan, or other typical PMM tasks. At some point in the process, whether on application submission or in you......Read More

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What are the fundamental differences between a PMM and a senior PMM? What are some clear indicators that someone is ready to take on a senior PMM role and the responsibilities that come with it? And, when in the senior PMM role, what are the key stages that distinguish the different levels of senior PMMs?

MELANIE KARUNARATNE

IVANTI (former employer) VP Marketing - Product Marketing • April 18

* As with many roles, a PMM already demonstrating they are working above their level is potentially ready to move up. Here are some further thoughts to determine whether someone is suitable to take on a senior role. Safe pair of hands - consistently delivers on goals and achieves si......Read More

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What is the best way you've found to coach a new product marketer on creating messaging?

MELANIE KARUNARATNE

IVANTI (former employer) VP Marketing - Product Marketing • February 16

* Provide the frameworks, processes, and introductions to the right people. * Be very clear to explain or confirm their understanding of various elements; feature, use case, business outcome, etc. * Ensure they have a clear understanding of the target audience. * Before they go near a mes......Read More