MELANIE KARUNARATNE

These days, most Product Marketing interviews will have a task element outlined in the first or second interview. These may include a 30-60-90 day plan, a SWOT, a presentation, a launch plan, or other typical PMM tasks.  At some point in the process, whether on application submission or in your first interview, you will be asked directly or indirectly why you want the role / want to join the company, so researching SWOT information will stand you in good stead to answer this question but I would ...Read More

As with many roles, a PMM already demonstrating they are working above their level is potentially ready to move up. Here are some further thoughts to determine whether someone is suitable to take on a senior role.Safe pair of hands - consistently delivers on goals and achieves significant milestones in time or ahead of time but not at the expense of others.Performance - is performing above average and shows high potential to continue to improve.Expands scope - grasps new opportunities offered. F ...Read More

Provide the frameworks, processes, and introductions to the right people.  Be very clear to explain or confirm their understanding of various elements; feature, use case, business outcome, etc. Ensure they have a clear understanding of the target audience. Before they go near a messaging document, have them speak to sales, and explain how to ask questions. Have them sit in silently on customer/prospect calls and read your customer forums or external reviews. Have them work on a small project and ...Read More