Should product marketing candidates go 'above and beyond' in interview prep and put a 30-60-90 day plan or SWOT analysis together?

I love when candidates go above and beyond! I always do when I interview for my next role. A 30-60-90 is extremely helpful for the hiring manager to know how you prioriti...

Short answer, yes. If it's a job you really want, go above and beyond. Now, if a company says they want you to prepare a 5 slide presentation on something, I wouldn't sim...

As a hiring manager, I often ask candidates for these exercises if I feel like I need to better understand their thought process. This comes in the form of question promp...

In most cases, these types of deliverables won't be particularly useful because you don't have enough context to actually make solid plans or recommendations. And, while ...

These days, most Product Marketing interviews will have a task element outlined in the first or second interview. These may include a 30-60-90 day plan, a SWOT, a present...

Personally, I don't consider those two examples as being "above and beyond" - I consider them as a baseline for any marketing candidate. Ironically, I recently spoke with...

It is really hard to get these types of big deliverables right, as you won’t really have enough information as an interviewee to nail them. Unless I specifically ask for ...