Molly Chapman

Head of Product Marketing, Moorepay

Content

How do you identify KPIs to measure the success of your GTM strategy?

Molly Chapman

Moorepay Head of Product Marketing • 2y

We must measure the success of our GTM strategies! Without it you make it incredibly difficult to replicate success, or deliver insightful lessons learnt. However, your K...

555 Views

Do you create a risk and mitigation plan for the gtm strategy right out of the gate? If not, how do you predict and reduce foreseen risk?

Molly Chapman

Moorepay Head of Product Marketing • 2y

The truth is, every launch is going to come with risks, and these vary from business to business. Of course, the longer you have been with a business, the easier it is to...

258 Views

How do you drive alignment across the exec team on messaging

Molly Chapman

Moorepay Head of Product Marketing • 2y

It goes without saying if your messaging is good then people are going to remember it. So, remember to be:· Memorable· Simple· Concise· Unique...

225 Views

How do you think about pricing and packaging as it relates to competitive positioning?

Molly Chapman

Moorepay Head of Product Marketing • 2y

Your pricing, packaging and discounting model is going to be reliant on your offering and position in the market.It also depends on the characteristics of your target aud...

210 Views