Molly Chapman

We must measure the success of our GTM strategies! Without it you make it incredibly difficult to replicate success, or deliver insightful lessons learnt. However, your KPIs aren’t always in your hands. You might find yourself hunting around, or demanding data from other teams – therefore it’s important you engage those stakeholders from the outset of your GTM strategy. These measures will give you an indicator of a good or a bad launch. Of course, a lot of elements go into GTM, so it’s easiest ...Read More

The truth is, every launch is going to come with risks, and these vary from business to business. Of course, the longer you have been with a business, the easier it is to know the common pitfalls when it comes to launching and delivering a GTM plan. If you’re new to a business, or the PM function it's worth following a couple of steps to mitigate risk: What are our lessons learnt from our last launch What could we have done better during our last GTM Who do we need to engage now to ensure this G ...Read More

It goes without saying if your messaging is good then people are going to remember it. So, remember to be: ·        Memorable ·        Simple ·        Concise ·        Unique ·        And always cut the waffle Once you’ve nailed your messaging you need to get it in front of your people. Land the importance of messaging: For non-marketers messaging can feel a little fluffy. It’s important to set the scene on why messaging is so important – back this with data and real-life examples. Take them on ...Read More

Your pricing, packaging and discounting model is going to be reliant on your offering and position in the market. It also depends on the characteristics of your target audience. Depending on your target market, pricing may or may not be highly impactful when it comes to signing on the dotted line. That’s why it’s worth sketching out your ideal customer, speaking to current customers and talking to lost prospects. Then you’ll get a good gauge on where pricing sits when your audience is looking to ...Read More