Profile
Molly Chapman

Molly Chapman

Head of Product Marketing, Moorepay
About
I’m the Head of Product Marketing at Moorepay. I’d say I’m happiest when pinning down personas, I’m frequently found in and amongst the huddle, and not afraid to speak up in the sprint. I’ve been in product marketing for my whole career, starting ......more

Content

Molly Chapman
Molly Chapman
Moorepay Head of Product MarketingAugust 25
We must measure the success of our GTM strategies! Without it you make it incredibly difficult to replicate success, or deliver insightful lessons learnt. However, your KPIs aren’t always in your hands. You might find yourself hunting around, or demanding data from other teams – therefore it’s im......Read More
502 Views
Molly Chapman
Molly Chapman
Moorepay Head of Product MarketingAugust 25
The truth is, every launch is going to come with risks, and these vary from business to business. Of course, the longer you have been with a business, the easier it is to know the common pitfalls when it comes to launching and delivering a GTM plan. If you’re new to a business, or the PM functio......Read More
230 Views
Molly Chapman
Molly Chapman
Moorepay Head of Product MarketingAugust 30
It goes without saying if your messaging is good then people are going to remember it. So, remember to be: ·        Memorable ·        Simple ·        Concise ·        Unique ·        And always cut the waffle Once you’ve nailed your messaging you need to get it in front of your people. La......Read More
205 Views
Molly Chapman
Molly Chapman
Moorepay Head of Product MarketingAugust 30
Your pricing, packaging and discounting model is going to be reliant on your offering and position in the market. It also depends on the characteristics of your target audience. Depending on your target market, pricing may or may not be highly impactful when it comes to signing on the dotted lin......Read More
178 Views
Credentials & Highlights
Head of Product Marketing at Moorepay
Lives In United Kingdom
Knows About Messaging, Go-To-Market Strategy, Product Marketing Career Path, Product Marketing In......more