How do you identify KPIs to measure the success of your GTM strategy?
Carta Vice President Product Marketing • 1y
KPIs are just a reflection of the outcomes you’re looking for. If you are looking for incremental revenue, measure the full funnel and revenue per customer. If you are ...
895 Views
Eventbrite Global Head of Marketplace Marketing • 2y
Generally, GTMs accomplish one or of more of the following goals: Increase market share in a new, strategic market Increase market share in an existing market Increase r...
1128 Views
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Freshworks Sr. Director of Enterprise Marketing • 1y
I typically look to assess the impact of a product and whether it will have a stronger impact or if a revenue model is built around it. I typically try to get as close to...
2441 Views
Moorepay Head of Product Marketing • 2y
We must measure the success of our GTM strategies! Without it you make it incredibly difficult to replicate success, or deliver insightful lessons learnt. However, your K...
555 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y
To identify the right KPIs, I would first start by defining your overall company and GTM strategic objectives. For example, do you want to increase market share, launch a...
1493 Views
Related Questions
What are some cornerstone KPIs that product marketers should use for every Go-To-Market strategy?How do you think of GTM? What does it include, and what does it not include?How do you start with a GTM strategy? How often do you assess your GTM strategy once it is in flight?How do you balance the need for immediate feedback through leading indicators with the longer-term tracking of lagging indicators to measure the success of a GTM strategy, and how do you ensure that attribution across cross-functional teams remains clear and actionable?How do you approach pivoting GTM strategy if you're not seeing expected results i.e. pipeline growth, customer momentum,ACV and ARR goals etc.