Do you create a risk and mitigation plan for the gtm strategy right out of the gate? If not, how do you predict and reduce foreseen risk?
There are approximately 1,001 things that can go wrong with any launch. It's impossible to prepare for all of those!You've got 2 categories of risks - internal and extern...
1874 Views
Etsy Senior Director, Seller Growth & Retention • 11mo
Yes, we always create a risk and mitigation plan for a GTM strategy. For instance, if we expect that our audience may have feedback about a particular feature launch, we...
1427 Views
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Eventbrite Global Head of Marketplace Marketing • 2y
It depends on the size of the GTM and its impact on the organization, both positively and in terms of its potential negative risk impact.In the case of a major, value pro...
842 Views
Moorepay Head of Product Marketing • 2y
The truth is, every launch is going to come with risks, and these vary from business to business. Of course, the longer you have been with a business, the easier it is to...
258 Views
Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 2y
One of the biggest challenges when preparing for a launch is identifying the “unknown unknowns”—risks that can cause a launch to fail but aren’t immediately obvious or in...
227 Views
Related Questions
How can a GTM for a new product with comparatively fewer features than the competitors, but it is affordable, be planned in a saturated market?How do you begin a GTM strategy?What are the aspects of operationalizing a Go-To-Market plan that might prove to be most risky?What are the top three to five common risks do you list to your GTM strategy and how do articulate mitigation plans to address those risks?How can PMMs adapt GTM plans as early assumptions break down after launch?What are the main components of a GTM Strategy?