Nathaniel Plamondon

Unless you can find someone to take a shot on you, the best route is definitely making an internal move. I moved to product marketing from content marketing – I made it clear to my manager that PMM was where I wanted to end up, and we worked with the existing PMM org to find me stretch assignments and side gigs so that I could get exposure to the practice while still fulfilling my existing role. After some time doing that, a role opened up and they agreed to give it to me in an entry-level capac ...Read More

When I started as a PMM, I wish I'd known that it does not matter how sharp your messaging is, how impactful your sales decks are, or how well your collateral converts if you can't activate people around it. Working as a PMM in four different companies, the work has varied significantly, but the thing that has remained constant is the importance of building relationships with all the key stakeholders. Getting different parts of the business onside with what PMM is doing starts with finding out w ...Read More