Back to Your Feed
How do you break into a product marketing role?
I've seen associate roles that still require 1-3 years of experience and haven't gotten results from applying for them with transferable skills highlighted in my resume.
It's hard to break into product marketing with no experience as it is a tough job. PMMs have to manage a lot of cross functional stakeholders and are often responsible for executing large, complex launches. My suggestion is to enter a company in a function where you have experience and network yo......Read More
It is tough. If you are planning to move internally, it starts with finding a sponsor - someone who is willing to take risk for you. That is not going to happen automatically. I answered a similar question so posting that reply. There are multiple entry paths into product marketing If yo......Read More
Is it possible to move laterally within your current company to a PMM role? Or look for an open position with your current title at a company you know you could move laterally into PMM? This is what I did - I was running a small team of Pro Service designers at a SaaS company and just started......Read More
Unless you can find someone to take a shot on you, the best route is definitely making an internal move. I moved to product marketing from content marketing – I made it clear to my manager that PMM was where I wanted to end up, and we worked with the existing PMM org to find me stretch assignment......Read More
For those just starting their Product Marketing career, this can be a challenge. When evaluating candidates that don’t have previous PMM experience, it’s a risk for a hiring manager. You’re competing against many other candidates that do have PMM experience. So what could make you stand out and b......Read More
I agree with everything Dave has written, another role I would look for is someone in Content Marketing who has worked with Product Marketing, and wants to get into how the sausage is made. Understanding what the otherside of that world looks like, can be valuable coming into PMM, because when yo......Read More
Related Ask Me Anything Sessions
Adobe Head of Lightroom Product Marketing, Mary (Shirley) Sheehan on Product Marketing Career Path
July 12 @ 11:00AM PST
Eightfold Sr. Director, Product Marketing, Ryan Smith on Product Marketing Career Path
March 8 @ 10:00AM PST
Microsoft Head of Marketing for Viva Goals and Viva Learning, Alina Fuon Developing Your Product Marketing Career
January 25 @ 9:00AM PST