What are some things you wish you knew in your first few years of Product Marketing, that you have learnt since?
Solutions and Platform Product MarketingPlatform and Solutions Product MarketingConsumer Product MarketingProduct Marketing Career Path
12 Answers
Tremendous VP of Marketing • 5y
I spent a lot of time in my early career worrying about getting to the next promotion and how I was progressing versus my peers. Looking back now, this was all wasted ene...
20934 Views
OpenAI Head of Product Marketing, Apps • 6y
I came from a background in brand and so my natural instincts served me most well on the outbound side of product marketing. I had my fair share of imposter syndrom in th...
3442 Views
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Instacart Vice President, Consumer Marketing • 4y
One thing I wish I learned earlier is the most powerful product marketing you can do is always centered on a shared human truth. When I look back on my very early PMM GTM...
1466 Views
Salesforce SVP & CMO, Tableau • 3y
Don't box yourself, ever! Don't always stick to how things are always done. And ask questions more. And observe and take notes. And don't pretend to know it all! H...
2357 Views
Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 4y
There is one key learning: Actively plan & manage your development. Here is what is involved: Know the menu: Since Product Marketing is such a broad discipline, its ...
774 Views
Chewy Senior Director, Head of Global Marketing • 4y
When you're starting out your career as a PMM, it is very important to remember that your value promise is to customers and not internal stakeholders. I don't mean to say...
546 Views
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y
The list of things I wish I had known is long, but I'll try to highlight some of the more important ones. (I really wish I had a resource like Sharebird when I was starti...
1201 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 3y
The ability to effectively build cross-functional relationships is really important in product marketing and understanding the role that each functional area plays in mak...
766 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
As someone with a tech background and self-education in marketing, I learn everything in practice. I wish I knew more about the importance of user research and CI at the ...
373 Views
Adyen Vice President of Product Marketing | Formerly TomTom ,Backbase • 3y
You are not here to market products. That's the main thing I wish I knew. Would have saved me countless hours and tears. The number one mistake PMMs make is to start from...
327 Views
Cornerstone OnDemand Senior Product Marketing Manager | Formerly Solace, You.i TV (acq. WarnerMedia) • 2y
When I started as a PMM, I wish I'd known that it does not matter how sharp your messaging is, how impactful your sales decks are, or how well your collateral converts if...
255 Views
Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y
I wish I knew these things when I first started in product marketing in 2008:Relationships matter. Make connections with different teams, including those that you may not...
250 Views
Related Questions
If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?What's the best piece of career advice you've received?What has been your career journey in product marketing?What would be the one thing that makes you hire a junior pmm? What's the thing that makes you go yes!If you're in a job that doesn’t offer much growth, how can product marketers build their experience and skills? And what can you do when it's hard to find other opportunities because of this?If I have a lot of product experience and marketing experience, but not the two together, what is unique about product marketing that is important to know when trying to transition to product marketing?