What are some things you wish you knew in your first few years of Product Marketing, that you have learnt since

Don't box yourself, ever!  Don't always stick to how things are always done.  And ask questions more.  And observe and take notes.  And don't pretend to know it all!  Here's the thing: When you are

I spent a lot of time in my early career worrying about getting to the next promotion and how I was progressing versus my peers. Looking back now, this was all wasted energy. I wish I had been more fo

I came from a background in brand and so my natural instincts served me most well on the outbound side of product marketing. I had my fair share of imposter syndrom in the early days when I looked at

One thing I wish I learned earlier is the most powerful product marketing you can do is always centered on a shared human truth. When I look back on my very early PMM GTM work, I focused primarily on

When you're starting out your career as a PMM, it is very important to remember that your value promise is to customers and not internal stakeholders. I don't mean to say that internal alignment and b

There is one key learning: Actively plan & manage your development. Here is what is involved: Know the menu: Since Product Marketing is such a broad discipline, its important to understand the va

The ability to effectively build cross-functional relationships is really important in product marketing and understanding the role that each functional area plays in making a product successful. I'd

You are not here to market products. That's the main thing I wish I knew. Would have saved me countless hours and tears. The number one mistake PMMs make is to start from the product. They organize we

As someone with a tech background and self-education in marketing, I learn everything in practice. I wish I knew more about the importance of user research and CI at the beginning of my PMM journey: