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All related (59)
Rekha Srivatsan
Vice President Product Marketing at Salesforce August 12
Don't box yourself, ever!  Don't always stick to how things are always done.  And ask questions more.  And observe and take notes.  And don't pretend to know it all!  Here's the thing: When you are
Dana Barrett
Head of Global Inbound Marketing at Asana October 16
I spent a lot of time in my early career worrying about getting to the next promotion and how I was progressing versus my peers. Looking back now, this was all wasted energy. I wish I had been more fo
Brandon McGraw
Senior Director, Head of Product Marketing at DoorDash April 1
I came from a background in brand and so my natural instincts served me most well on the outbound side of product marketing. I had my fair share of imposter syndrom in the early days when I looked at
Jasmine Anderson Taylor
Senior Director, Product Marketing at Instacart June 2
One thing I wish I learned earlier is the most powerful product marketing you can do is always centered on a shared human truth. When I look back on my very early PMM GTM work, I focused primarily on
Francisco M. T. Bram
Vice President of Marketing at Albertsons Companies March 24
When you're starting out your career as a PMM, it is very important to remember that your value promise is to customers and not internal stakeholders. I don't mean to say that internal alignment and b
Naman Khan
Chief Marketing Officer at Blend July 8
There is one key learning: Actively plan & manage your development. Here is what is involved: Know the menu: Since Product Marketing is such a broad discipline, its important to understand the va
Jennifer Kay
Product Marketing Expert & Mentor at | Formerly Homebase, Angi, The KnotMarch 21
The ability to effectively build cross-functional relationships is really important in product marketing and understanding the role that each functional area plays in making a product successful. I'd
Louis Debatte-Monroy
Director of Product Marketing at Backbase March 1
You are not here to market products. That's the main thing I wish I knew. Would have saved me countless hours and tears. The number one mistake PMMs make is to start from the product. They organize we
Lisa Dziuba
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)August 17
As someone with a tech background and self-education in marketing, I learn everything in practice. I wish I knew more about the importance of user research and CI at the beginning of my PMM journey: