Palmetto Director Product Marketing | Formerly Lumen Technologies, Malwarebytes • 4y
Product is so important to Product Marketing, it is so important to establish those relationships early on. Schedule 1:1 with your direct product contact or with the full product team. Make sure you have open lines of communication, really try to dig in and understand the products they are working on. Partner with them to understand who your customer is and show a genuine interst in what they are doing.
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