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What’s your biggest tip for embedding PMM into product teams?

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3 Answers
Consumer Product Marketing
  1. Rayleen Hsu
    Rayleen Hsu

    The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap • 4y

    To embed PMM into product teams, PMM should strive to do the following: Build strong relationships with product partners by ensuring they know your objectives are aligned and demonstrating value add from the get-go. If you are not top of mind for your product partners, you won't get a seat at the table. So, set up those regular touchbases with your product partners, proactively bring data and customer insights to the table and raise your hand to support the team whenever you can.  Act like an eq ...Read More

    1,565 Views
  2. Nichole Kennedy
    Nichole Kennedy

    Palmetto Director Product Marketing | Formerly Lumen Technologies, Malwarebytes • 4y

    Product is so important to Product Marketing, it is so important to establish those relationships early on. Schedule 1:1 with your direct product contact or with the full product team. Make sure you have open lines of communication, really try to dig in and understand the products they are working on. Partner with them to understand who your customer is and show a genuine interst in what they are doing.

    294 Views
  3. Chris Glanzman
    Chris Glanzman

    ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y

    The details of embedding a Product Marketer into a product team will look very different depending on the size, type, and structure of your company. There are two information flows Product Marketers can use to build collaboration with their Product partners: Be the voice of your customers. I strongly believe that Product Marketers should work to be customer experts. The common gap for product teams is understanding the social and emotional jobs-to-be-done of their customer. Product Marketers sho ...Read More

    317 Views

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