Nick Crain

Senior Marketing Manager, US MM at SAP Concur

Growth marketing leader with 10 years experience creating strategies, marketing campaigns and performance marketing programs for lead, MQL, pipeline and revenue generation. Proven success in both Software and Ecommerce.

Content

When you hear out of home advertising what do you think?

Nick Crain

SAP Concur Senior Marketing Manager, US MM • 2y

Generally I think B2C advertising for brand awareness play versus a B2B tactics unless you have large budgets for mass awareness like Salesforce. Was very cool to see their ads during the F1 race this past weekend in Las Vegas on the Sphere! Would be great to see how they measure the impact there to pipeline or revenue. I am sure they saw some lift in traffic ect.

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What are some factors you consider when determining whether an integrated approach is the best campaign strategy?

Nick Crain

SAP Concur Senior Marketing Manager, US MM • 2y

Its important to note, every company seems to have a different definition of integrated campaigns, and can be an overused term in a lot of SaaS companies - few actually run integrated campaigns. I typically look at the end goal for the campaign. If you have large pipeline, or MQL goals often running integrated campaigns can be the only way to achieve that target. Depends the channel mix you have at your disposal and the performance you can squeeze out of those channels based on the budget you ha ...Read More

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