Nick Crain
Senior Marketing Manager, US MM, SAP Concur
About
Growth marketing leader with 10 years experience creating strategies, marketing campaigns and performance marketing programs for lead, MQL, pipeline and revenue generation. Proven success in both Software and Ecommerce.
Content
Nick Crain
SAP Concur Senior Marketing Manager, US MM • November 22
Generally I think B2C advertising for brand awareness play versus a B2B tactics unless you have large budgets for mass awareness like Salesforce. Was very cool to see their ads during the F1 race this past weekend in Las Vegas on the Sphere! Would be great to see how they measure the impact there......Read More
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Nick Crain
SAP Concur Senior Marketing Manager, US MM • November 21
Its important to note, every company seems to have a different definition of integrated campaigns, and can be an overused term in a lot of SaaS companies - few actually run integrated campaigns. I typically look at the end goal for the campaign. If you have large pipeline, or MQL goals often runn......Read More
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Credentials & Highlights
Senior Marketing Manager, US MM at SAP Concur