When you hear out of home advertising what do you think?
4 Answers
Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1mo
I think it's having a moment and maybe not for the reasons you'd expect.Out of home used to feel like a brand awareness play for companies with massive budgets and nothin...
401 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
When I hear out of home advertising I think of billboards and various digital displays. I also think of the word “opportunity”. There are some very innovative ways that O...
275 Views
Axonius Product Marketing | Formerly Microsoft, Veza, Okta • 2y
All my experience is in enterprise SaaS (B2B/B2E), and in that context, OOH typically means billboards, digital ads, transportation ads etc. you’ll always get varying sch...
161 Views
SAP Concur Senior Marketing Manager, US MM • 2y
Generally I think B2C advertising for brand awareness play versus a B2B tactics unless you have large budgets for mass awareness like Salesforce. Was very cool to see the...
464 Views