When you hear out of home advertising what do you think?

Billboards, just like most people in the industry I'd imagine. I love OOH because good OOH is fun and creative. But it's an investment you really don't need until you truly need to invest in your brand to establish/maintain a leadership position or differentiate from the competition. I look forward to seeing more innovation and real world applications in the OOH space - from mobile, to augmented reality, etc.

Generally I think B2C advertising for brand awareness play versus a B2B tactics unless you have large budgets for mass awareness like Salesforce. Was very cool to see their ads during the F1 race this past weekend in Las Vegas on the Sphere! Would be great to see how they measure the impact there to pipeline or revenue. I am sure they saw some lift in traffic ect.

When I hear out of home advertising I think of billboards and various digital displays. I also think of the word “opportunity”. There are some very innovative ways that OOH can be used for.

However, I also see out of home advertising as more costly and harder to gauge impact and performance. You have to be quite strategic about when to include this tactic in your demand generation strategy.

All my experience is in enterprise SaaS (B2B/B2E), and in that context, OOH typically means billboards, digital ads, transportation ads etc. you’ll always get varying schools of thought on the effectiveness of OOH, but IMO if you need brand awareness, this is a great way to do it. I’d imagine it’s similar for B2C.