Sharebird
Sign Up / Sign In

When you hear out of home advertising what do you think?

Answer
4 Answers
Demand Generation Career Path
  1. Katie Jane Parkes
    Katie Jane Parkes

    Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 2mo

    I think it's having a moment and maybe not for the reasons you'd expect.Out of home used to feel like a brand awareness play for companies with massive budgets and nothing better to do with them. Billboards. Bus shelters. The kind of thing you'd greenlight when you'd already done everything else and had money left over.But something has shifted. We're living in this weird dual reality right now... on one side, there's this massive push toward AI tooling, automation, tightening up internal infras ...Read More

    403 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    When I hear out of home advertising I think of billboards and various digital displays. I also think of the word “opportunity”. There are some very innovative ways that OOH can be used for.

    However, I also see out of home advertising as more costly and harder to gauge impact and performance. You have to be quite strategic about when to include this tactic in your demand generation strategy.

    276 Views
  3. Teju Shyamsundar
    Teju Shyamsundar

    Axonius Product Marketing | Formerly Microsoft, Veza, Okta • 2y

    All my experience is in enterprise SaaS (B2B/B2E), and in that context, OOH typically means billboards, digital ads, transportation ads etc. you’ll always get varying schools of thought on the effectiveness of OOH, but IMO if you need brand awareness, this is a great way to do it. I’d imagine it’s similar for B2C.

    164 Views
  4. Nick Crain
    Nick Crain

    SAP Concur Senior Marketing Manager, US MM • 2y

    Generally I think B2C advertising for brand awareness play versus a B2B tactics unless you have large budgets for mass awareness like Salesforce. Was very cool to see their ads during the F1 race this past weekend in Las Vegas on the Sphere! Would be great to see how they measure the impact there to pipeline or revenue. I am sure they saw some lift in traffic ect.

    475 Views

Related Ask Me Anything Sessions

Katie Jane Parkes

Apollo.io Director of Social, Community & Customer Marketing , Katie Jane Parkes on Demand Generation Career Path

March 12 @ 11:00AM PT

View Answers
Nash Haywood

Armis Senior Director of Growth, Nash Haywood on Demand Generation Career Path

February 18 @ 10:00AM PT

View Answers
Ravali Dodia

ServiceNow Director, Integrated Marketing Campaign Management, Ravali Dodia on Demand Generation Career Path

February 12 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Demand Generation Mentors