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What are some factors you consider when determining whether an integrated approach is the best campaign strategy?

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3 Answers
Integrated Campaign Marketing
  1. Abhishek GP
    Abhishek GP

    Atlan VP, Growth • 3y

    Let's first define an 'integrated campaign' approach.  At its core, the 'Integrated' approach implies three things - knowing and using the buyer's journey as the premise to building the marketing strategy, aiming for consistency in marketing across touchpoints & sequencing your messaging across these touchpoints A 'campaign' is nothing but a coordinated set of assets & tactics to help your buyers progress from Awareness to Consideration to Decision. The other underrated impact of a campa ...Read More

    4,047 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    When determining whether an integrated approach is the best campaign strategy for your org, I recommend considering the following aside from the standard factors such as budget: What are the desired outcomes? An integrated campaign may help accelerate the impact you are trying to drive. Would this fit into the mix? Do you know what your ideal customer profile (ICP) is? If this is clearly defined, you could better target the mix of tactics that can get you to your desired outcomes, faster. What d ...Read More

    333 Views
  3. Nick Crain
    Nick Crain

    SAP Concur Senior Marketing Manager, US MM • 2y

    Its important to note, every company seems to have a different definition of integrated campaigns, and can be an overused term in a lot of SaaS companies - few actually run integrated campaigns. I typically look at the end goal for the campaign. If you have large pipeline, or MQL goals often running integrated campaigns can be the only way to achieve that target. Depends the channel mix you have at your disposal and the performance you can squeeze out of those channels based on the budget you ha ...Read More

    323 Views

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