Parth Mahajan

If open and engagement rates are low, I’d stop treating email like a newsletter and start using it as a diagnostic channel. Email gives very clear signals, but only if you work on the right things in the right order. If opens are low, I would not touch the body copy yet. I’d focus entirely on subject lines, preview text, sender name, and timing, and test different angles, not just wording, across multiple sends. One test doesn’t mean anything. Patterns across several sends do. Once opens improve ...Read More