How can a demand gen leader improve content strategy and engagement for email marketing? I'm looking to leverage email as a channel but have very low open/ engagement rates for our current email newsletters.

Question

Camila Cook · Accepted Answer

Start by accepting a hard truth: most email newsletters fail because they are company-centric, not buyer-centric.What actually moves the needle:Segment beyond persona → S...

Parth Mahajan · Answer

If open and engagement rates are low, I’d stop treating email like a newsletter and start using it as a diagnostic channel. Email gives very clear signals, but only if yo...