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Peter Mertens

Peter Mertens

Manager, Sales Readiness, Sprout Social

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Peter Mertens
Peter Mertens
Manager, Sales Readiness, Sprout Social, Inc.
What are the most important software tools (if any) you use as a product marketer?
In addition to the ones that Jeffrey included, I'd add that I pretty much live in Salesforce. This gives me the most insight into who are our customers and prospects are, what industry they come from and what is important to them. It also helps me understand what kind of conversations our sales t...more
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Peter Mertens
Peter Mertens
Manager, Sales Readiness, Sprout Social, Inc.
What kind of visibility do you have in regards to what pieces of content your reps use most often or which pieces are actually closing deals?
I'd echo what Stephen said at the end there. Often times, I'll find that we have created a fantastic piece of content, only to realize that nobody on sales has used it becuase they don't know where to find it or at what stage in the sales cycle it is appropriate to use. Therefore, I spend a lot t...more
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Credentials & Highlights
Manager, Sales Readiness at Sprout Social, Inc.
Lives In Chicago, Illinois
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