What are the most important software tools (if any) you use as a product marketer?

Answer

3 Answers

Jeffrey Vocell

BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 8y

It depends on your industry, and the products you are working on, but here are a few that I regularly use and I would count amongst my most important: Google Docs/Spreadsheets/Presentations - Google Docs has been a great place to create, share, and distribute (internally) product positioning, narratives, and other content while it's being worked on. Typically speaking, this is where most of my new content starts. Wiki (Confluence) - At HubSpot, we use Confluence to share information about produc ...Read More

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Peter Mertens

Sprout Social Director, Market Strategy • 7y

In addition to the ones that Jeffrey included, I'd add that I pretty much live in Salesforce. This gives me the most insight into who are our customers and prospects are, what industry they come from and what is important to them. It also helps me understand what kind of conversations our sales teams are having and how product marketing can make those more productive. Obviously, this means that there has to be some level of team discipline to ensure that there are proper notes and accurate data ...Read More

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Pulkit Agrawal

Chameleon Co-founder & CEO • 7y
We've actually been surveying product marketers about this, and the tools fall into a few different categories. Here are examples from each:
1. Research and analysis (e.g. UserTesting, Typeform, Heap)
2. Collaboration (G Suite, Asana, Slack)
3. Asset creation (InVision, Frame, Soapbox)
4. Launches / marketing (Hubspot, Intercom, Zoom)
There is a longer list in this post we wrote: https://www.trychameleon.com/blog/product-marketing-tools
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