What kind of visibility do you have in regards to what pieces of content your reps use most often or which pieces are actually closing deals?

The best thing you can do is go out and listen to reps pitch the product and how customers respond. After 12-20 calls or meetings you'll start to get a pretty good idea o...

Carrie's answer is spot-on. I would add that our reps also ask for data sheets, model RFPs and, increasingly, for explanatory videos. In my role today, I don't get any vi...

It depends which stage and how large is the enterprise one is targeting. 1. 30sec pitch/ 3 min pitch deck/ 30 min pitch deck - all are required 2. Kill sheets/ Cheat s...

I'd echo what Stephen said at the end there. Often times, I'll find that we have created a fantastic piece of content, only to realize that nobody on sales has used it be...

Our sales team are always asking us for 3 things: A kick ass product intro/ overview deck - generally used for reps to go over with prospects Competitive battlecards - h...