Prachi Mishra

“Analyzing the customer journey” is quite a large questions! It really depends on what you’re trying to solve for. Instead, I’d first try to figure out what I want to learn/where I want to focus my time. By scoping things more narrowly, you’ll be able to figure out a method and metrics to get useful answers.  So first, map what you know— start with the evidence and assumptions you have and document it. Once you have everything in one place, pull together your PM, Sales, Competitive Intel (+ whoe ...Read More

Getting the attention of a remote sales rep can be difficult but a handful things have been really helpful in my experience: partnership with Sales leadership, multiple learning options, quizzes/certifications for enforcing learning or understanding gaps, and making resources easily accessible.  A strong partnership with Sales leadership: I’ve found this highly valuable since for a sales rep, any time not spent moving a deal forward is often considered time squandered. I like to get alignment wi ...Read More

When growing out my teams, it's easiest to look at what problems need addressing, but also the different ways PMM orgs can be organized. Every company I've worked in has approached PMM differently based 1) how much of a product expert PMMs need to be, 2) how much support customer audiences need, 3) how your GTM teams are organized.1) For highly-technical products, it often makes more sense to have a single PMM own everything from product roadmapping with PM all the way through owning the launche ...Read More