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8 Answers
Daniel Kuperman
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM SolutionsApril 14
I believe that adding more people to your team needs to follow the needs of the business. This means making sure you can break down the goals or OKRs that you, as a PMM leader, is responsible for and outlining the key initiatives that will help you achieve them. Part of this exercise is to also i......Read More
910 Views
Jam Khan
Jam Khan
6sense Senior Vice President Product MarketingJuly 20
This depends a lot on the companies business goals. In the beginning you'll be on the hook to support the GTM with assets so focus on content creation. It's pointless trying to be too strategic in the early stages. Look to the exec team for priorities and focus on the most important use cases and......Read More
385 Views
Katherine Kelly
Katherine Kelly
Benchling Head of Product MarketingMay 19
Make sure every early hire you go for has a clear "mission" - what are you going to get from that person. What problem are you going to target them at. Once you start to get past hiring to solve specific problems - refer to my other answer about how you think about coverage of market / product in......Read More
394 Views
Kristen Brophy
Kristen Brophy
National Basketball Association VP, Direct to Consumer MarketingMarch 24
One effective way to scale a PMM team is to understand what the business needs and align PMMs to support those needs or goals. But, what a business needs can range from gaps in employee skill sets to stalling revenue growth.  For example, * Is your business investing in entering a new vertic......Read More
428 Views
Sarah Din
Sarah Din
Quickbase VP of Product MarketingJanuary 19
To scale any team you want to do it thoughtfully, and have a clear plan in place before you go on a hiring binge.  * Have the right foundation in place before you bring on more PMMs. For instance, have the basic tools or processes in place because once you scale your team, it's much harde......Read More
988 Views
Alexa Scordato
Alexa Scordato
TikTok PMOAugust 13
The first 2 PMM's are going to wear many hats and serve many masters. There's unfortunately no way around that given the breadth of the function. The biggest tension is striking the balance between supporting product, supporting sales, and establishing an operational cadence for go-to-market (GTM......Read More
1303 Views
Natalie Louie
Natalie Louie
Replicant Product Marketing, Senior DirectorJanuary 11
Hire contractors to fill in gaps as they pop up and if they are rockstars and you find yourself with open head count, convert them to full time. Know what your weaknesses are and hire PMMs who balance those. Hire PMMs with different superpowers – you want a well rounded team. PMM teams are in co......Read More
764 Views
JD Prater
JD Prater
Graft Head Of MarketingJanuary 7
The first PMM must provide a ton of value for the company. Generally speaking, it's value measured by impact on revenue. They also need to get along with other stakeholders (sales, product, CS, marketing). Lastly, they need to have execuitve sponsorship. That's the trifecta all PMMs should strive......Read More
1930 Views
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Sherry Wu
Sherry Wu
Gong Director of Product MarketingMay 11
An effective 30-60-90 will help you make progress across 3 pillars: * What is your point of view on the company's current market standing? Where are there future opportunities? * How do you define and establish the PMM function? * How do you create scalable, repeatable processes for GTM ......Read More
859 Views
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JD Prater
JD Prater
Graft Head Of MarketingJanuary 7
I like to start with the purpose of creating a 30/60/90 plan. I view the plan as a set goals to help me strategize my first three months in a new job. I use it to help maximize my work output and stay focused. That said, I have rarely completed any 30/60/90 plan perfectly.  Working in startups......Read More
3635 Views
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Daniel Kuperman
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM SolutionsApril 14
That depends on what you are hiring for and the level of experience you need in the new hire. If I were to hire someone to run my competitive program, for example, I would look for a PMM that has done this in the past, has created a competitive program from scratch and can show me examples of the......Read More
766 Views
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Priya Gill
Priya Gill
Momentive (SurveyMonkey) Vice President, Product MarketingAugust 10
There are usually two sets of core metrics that I look at to assess whether our efforts are positively influencing the right outcomes: * Marketing metrics: pipeline, campaign/content performance, bookings (PQLs if you work closely with the product growth team) * Sales metrics: average deal ......Read More
597 Views