What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?

The first PMM must provide a ton of value for the company. Generally speaking, it's value measured by impact on revenue. They also need to get along with other stakeholde...

The first 2 PMM's are going to wear many hats and serve many masters. There's unfortunately no way around that given the breadth of the function. The biggest tension is s...

To scale any team you want to do it thoughtfully, and have a clear plan in place before you go on a hiring binge. Have the right foundation in place before you bring on...

I believe that adding more people to your team needs to follow the needs of the business. This means making sure you can break down the goals or OKRs that you, as a PMM l...

One effective way to scale a PMM team is to understand what the business needs and align PMMs to support those needs or goals. But, what a business needs can range from g...

Hire contractors to fill in gaps as they pop up and if they are rockstars and you find yourself with open head count, convert them to full time. Know what your weaknesses...

This depends a lot on the companies business goals. In the beginning you'll be on the hook to support the GTM with assets so focus on content creation. It's pointless try...

Make sure every early hire you go for has a clear "mission" - what are you going to get from that person. What problem are you going to target them at. Once you start to ...

PMM should be scaled in a way that makes sense for the business. Some questions that you can think about to help guide your growth plan: Is your business B2B, B2C, or s...

When growing out my teams, it's easiest to look at what problems need addressing, but also the different ways PMM orgs can be organized. Every company I've worked in has ...