Rajiv Patel

Yes! As you run multiple launches throughout the year, some releases might be major updates that warrant more significant marketing efforts (e.g. if you’re introducing a new product to the market), while others may be minor and require less promotion (e.g. like a product update). Here's an example of a launch tier framework I've used in the past: Tier 1 launches (reserved for the most important product announcements of the year and are typically tied to revenue) Messaging: Core pitch deck update ...Read More

The first step is aligning with your company leadership on a product launch strategy. To me, this includes: partnering with product to understand the release management schedule (so that you can determine how often to run launches) prioritizing your launches using a launch tier framework clearly defining your KPIs establishing a framework for leadership reviews and approvals during the launch process (I've seen the RAPID framework works really well here). Once aligned, you can focus on individua ...Read More