Do you tier features in product launches? If so, how do you determine the tier for each feature and what's the difference between each?
4 Answers
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 1y
Yes, I tier features in product launches. This tiering system helps prioritize our marketing efforts and resources - here's how I determine the tier for each feature and ...
3940 Views
Zendesk Director of Product Marketing | AI • 1y
At Zendesk, we determine the tier based on business impact, customer impact, and market differentiation. Tier 1 covers major new offerings or significant enhancements wi...
1834 Views
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Altruist VP of Marketing • 2y
Absolutely, tiering product launches is crucial for optimizing their impact and resource allocation. This practice combines elements of both art and science, and several ...
1289 Views
Notable Former Product Marketing Lead • 2y
Yes! As you run multiple launches throughout the year, some releases might be major updates that warrant more significant marketing efforts (e.g. if you’re introducing a ...
362 Views
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