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How do you build out a launch process where one didn't exist before?

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3 Answers
Launch Frameworks Launch Channels Launch Strategy
  1. Katie Gerard
    Katie Gerard

    Workhuman Head of Product Marketing • 2y

    Building out a launch process is actually fairly simple in concept. The hardest part is definitely getting cross functional alignment. This process can easily take 6 months in a larger organization, but I recommend being quick and scrappy and then iterating. The steps I take: Understand what's been done before. What works, what doesn't? How do the teams in place feel about past launch efforts? Map out your launch goals, at a high level. Why are you doing product launches at all? Are they for cus ...Read More

    2,224 Views
  2. Alex Lobert
    Alex Lobert

    Meta Product Marketing Lead, Facebook Monetization • 2y

    Building a new product launch process can seem daunting. To do this, I recommend: Start small. Focus on delivering value. Scale once you have “process market fit” Start small. Create 1-2 simple templates and process. This will help you get wins and keep maintenance / overhead low. For example: GTM Template: A go-to-market template that can serve as source of truth for launch activities like messaging Launch Calendar: A document and process to collect and share upcoming launches Focus on deliveri ...Read More

    2,203 Views
  3. Rajiv Patel
    Rajiv Patel

    Notable Former Product Marketing Lead • 2y

    The first step is aligning with your company leadership on a product launch strategy. To me, this includes: partnering with product to understand the release management schedule (so that you can determine how often to run launches) prioritizing your launches using a launch tier framework clearly defining your KPIs establishing a framework for leadership reviews and approvals during the launch process (I've seen the RAPID framework works really well here). Once aligned, you can focus on individua ...Read More

    349 Views

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