How do you build out a launch process where one didn't exist before?
Workhuman Head of Product Marketing • 2y
Building out a launch process is actually fairly simple in concept. The hardest part is definitely getting cross functional alignment. This process can easily take 6 mon...
2206 Views
Meta Product Marketing Lead, Facebook Monetization • 2y
Building a new product launch process can seem daunting. To do this, I recommend: Start small. Focus on delivering value. Scale once you have “process market fit” S...
2070 Views
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Notable Former Product Marketing Lead • 2y
The first step is aligning with your company leadership on a product launch strategy. To me, this includes:partnering with product to understand the release management sc...
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How do you think about product launches for big strategic bets, when the product isn't "there" yet?How do you build a scalable launch process?
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