Ross Gordon

Real deliverables in market are always great. When I was transitioning to a PMM, I would point my interviewers towards my company website. I led the project to overhaul it and wrote most of the copy. I then backed it up with success metrics around the launch. All together, it made for a really crisp story—here’s the way I lead, collaborate, and deliver strong results.

Happy to share my approach when I started at Lattice: * I had as many 1:1s as possible, meeting the rest of the PMM team as well as folks in product, content marketing, brand, design, sale, support, solutions, support, and customer success. I probably had 30+ 1:1s in my first 30 days. Ask everyone what is going well and what is going not so well. After taking stock of what’s not going so well, come up with some solutions and present them to your manager. * I went deep on relevant competitors. I did a bunch of 5-6 hour competitive audits on our competition, learning everything I could about their product, pricing, reviews, segmentation, and footprint. I packaged all of these reports up into a summary report. * I started talking to customers. Get smart about your ideal customer profile so you can start creating the right positioning, messaging, and GTM strategy together.