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I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
19 answers
All related (163)
Jasmine Jaume
Director, Product Marketing at Intercom October 26
It depends a little on what the situation is with PMM in the company you join (i.e. size and maturity, what the team is currently doing, what your role is going to be, whether you're an IC or a manage
Charlotte Norman
Head Of Product Marketing at Canva May 20
The first 90 days is such an exciting and sometimes overwhelming time in a person's career.  The best way to set up for success in 90 days is as follows:  Day 1 - 30: Learn, learn, learnThe first task
Pallavi Vanacharla
Vice President Product Marketing at New Relic | Formerly Twilio, Cisco, IntuitMay 27
Here is what has worked for me in the past. This pace below is relevant for smaller teams/orgs. You can pace this out for larger teams/orgs as needed. 30 DAYS Goal: Establish credibility and define
LeTisha Shaw
Director, Product Marketing at UserTesting February 25
Whenever you are starting a new role, it's critical to understand what's important to your manager and what the objectives are for your new organization so you can align yourself well to them. Every c
Christine Sotelo-Dag
Director of Product Marketing & Customer Marketing at Mode Analytics January 19
This is a great question, and one I thought deeply about prior to starting at Mode. Thankfully, I had a nice long break between Intercom and Mode which I leveraged for lots of down time 😉 but also as
Eve Alexander
Vice President, Product Marketing at Seismic May 18
I don't know about you, but I think there's so often a tendency to jump right in and start delivering. I encourage everyone that starts working on my team to spend their first 30 days learning! If you
Jason Oakley
Senior Director of Product Marketing at Klue January 5
I don't split it out into 30-60-90 day increments, but within that period, these are the things I'd suggest doing: Get to know your product - get demo certified, the same as your AEs Start building k
Suyog Deshpande
Sr. Director | Head Of Product & Partner Marketing at Samsara May 13
First 100 days in a job quite important. The First 100 days are your opportunity to ask questions, make some bold moves, build trusted relationships, and set the tone. I would focus on the following t
Leandro Margulis
Head of Product at Prove September 7
Congrats on the new role! Very excited for you. I agree that it is good to have a 30-60-90 day plan and to make sure you can show progress and positive impact early yo make a good impression. That sai
Harsha Kalapala
Vice President Product Marketing at AlertMedia | Formerly TrustRadius, Levelset, WalmartApril 15
Copied over from a similar question: There are a lot of things you could do - and it's easy to get distracted as a product marketer. First 30 days - Listen, listen, listen. Ask a TON of questions. Ho
Grant Shirk
Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few.July 6
Time for some radical transparency.  I'm in the midst of this right now. Tomorrow is my 30-day milestone at Cisco Meraki. It's been an awesome first four weeks, and I'm really looking forward to what
Naman Khan
Chief Marketing Officer at Blend July 7
There is a ramp plan that I like & have used many times, both for myself and members of the team. Like most things that are awesome, it takes the form of a very simple looking table. 3 Columns:
JD Prater
Head Of Marketing at Graft January 7
I suggest combining pieces from my answers to these questions.  What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?
Natalie Louie
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, ResponsysJanuary 11
I break up my 30-60-90 day plan into 4 phases of success for Product Marketing – it also includes focus for after your first 90 days, all outlined below.   You may not get to everything in each phase,
Sina Falaki
Head of Industry, Segment, and Solutions Marketing at Motive | Formerly ProcoreJune 23
First 30 days -  Meet with key staholders across the company - ensure excitement for the mission and what you're about to take on. Ask key questions about their responsibilities, what they are workin
Jeff Hardison
Head of Product Marketing at Calendly March 23
Years ago, a VP of product management made a joke while asking me about the status of my 30-60-90 Day Plan: "Let me guess, it's 30 days of studying, 30 days of planning, and 30 days of finally shippin
James Winter
VP of Marketing at Spekit August 23
One thing I'd add that's very tactical to the great stuff that David has already laid out: Find your allies.  Talk to everyone within the org that you can and assemble a shortlist of people who have
Dave Daniels
Founder at BrainKraft June 8
30 days - Learn the market and competitive landscape. Visit as many customers and non-customers as possible. Read every Win/Loss report you can get your hands on. Talk to as many sales reps as possibl
Kashyap Patel
Sr. Director, Product Management at Druva February 7
Here is what mine looked like roughly when I started about 9 months ago: 30 days: Product onboarding and learning Meet key people in PM, Sales, Marketing Get introduced to tools used in the org Under