What's your best product marketing 30-60-90 day plan to make a big impact?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
Product Marketing Career PathProduct Marketing 30/60/90 Day PlanProduct Marketing KPI'sEstablishing Product MarketingInfluencing the Product RoadmapCompetitive Positioning
29 Answers
Canva Head Of Product Marketing • 4y
The first 90 days is such an exciting and sometimes overwhelming time in a person's career. The best way to set up for success in 90 days is as follows: Day 1 - 30: Lea...
42099 Views
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 5y
First 100 days in a job quite important. The First 100 days are your opportunity to ask questions, make some bold moves, build trusted relationships, and set the tone. I ...
17223 Views
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UserTesting Integrated GTM Leadership | Formerly Merck, Disney, Evernote, UserTesting • 5y
Whenever you are starting a new role, it's critical to understand what's important to your manager and what the objectives are for your new organization so you can align ...
25285 Views
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 4y
Here is what has worked for me in the past. This pace below is relevant for smaller teams/orgs. You can pace this out for larger teams/orgs as needed. 30 DAYS Goal: Est...
10086 Views
I suggest combining pieces from my answers to these questions. What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a comp...
26550 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
Time for some radical transparency. I'm in the midst of this right now. Tomorrow is my 30-day milestone at Cisco Meraki. It's been an awesome first four weeks, and I'm ...
8431 Views
ICONIQ Capital Product & Content Marketing | Formerly Replicant, MobileCoin, Zuora, Hired, Oracle, Responsys • 4y
I break up my 30-60-90 day plan into 4 phases of success for Product Marketing – it also includes focus for after your first 90 days, all outlined below. You may not ge...
11749 Views
Klue Senior Director of Product Marketing • 4y
I don't split it out into 30-60-90 day increments, but within that period, these are the things I'd suggest doing: Get to know your product - get demo certified, the sam...
19256 Views
Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 4y
There is a ramp plan that I like & have used many times, both for myself and members of the team. Like most things that are awesome, it takes the form of a very simpl...
14965 Views
Seismic SVP, Corporate & Product Marketing • 4y
I don't know about you, but I think there's so often a tendency to jump right in and start delivering. I encourage everyone that starts working on my team to spend their ...
11241 Views
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 5y
Copied over from a similar question: There are a lot of things you could do - and it's easy to get distracted as a product marketer. First 30 days - Listen, listen, list...
7052 Views
Prove Head of Product • 4y
Congrats on the new role! Very excited for you. I agree that it is good to have a 30-60-90 day plan and to make sure you can show progress and positive impact early yo ma...
7643 Views
I answered this question previously, so I won't go into too much detail here. However, I thought this question was interesting because it asked for the Director-level tak...
11637 Views
Close Head of Product Marketing • 3y
This is a great question, and one I thought deeply about prior to starting at Mode. Thankfully, I had a nice long break between Intercom and Mode which I leveraged for lo...
3711 Views
Okta SVP Product Marketing • 3y
Answering this one in the 'product roadmap AMA' because its super relevant in all situations. I prefer 30-60 days, because most SaaS companies, PMMs need to move faster ...
3268 Views
Salesforce Senior Director, Product Marketing • 2y
First 30 days:Focus is on getting to know the team (your peers, execs, and those who work for you) and the product -- and starting to build relationships, build trust and...
2331 Views
HeyGen Head of B2B Marketing • 1y
Congratulations on your new role! At its core, the 30/60/90 plan is about setting yourself and your team up for sustainable success while building credibility through som...
933 Views
BrainKraft Founder • 7y
30 days - Learn the market and competitive landscape. Visit as many customers and non-customers as possible. Read every Win/Loss report you can get your hands on. Talk to...
4157 Views
Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 7y
One thing I'd add that's very tactical to the great stuff that David has already laid out: Find your allies. Talk to everyone within the org that you can and assemble a...
3333 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 3y
Years ago, a VP of product management made a joke while asking me about the status of my 30-60-90 Day Plan: "Let me guess, it's 30 days of studying, 30 days of planning, ...
1049 Views
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
First 30 days - Meet with key staholders across the company - ensure excitement for the mission and what you're about to take on. Ask key questions about their responsi...
1117 Views
Druva Sr. Director, Product Management • 4y
Here is what mine looked like roughly when I started about 9 months ago: 30 days: Product onboarding and learning Meet key people in PM, Sales, Marketing Get introduced ...
1410 Views
Slack Senior Product Marketing Lead, Growth | Formerly LinkedIn, Sounder • 2y
Happy to share my approach when I started at Lattice:I had as many 1:1s as possible, meeting the rest of the PMM team as well as folks in product, content marketing, bran...
800 Views
HiredScore Head of Product Marketing • 3y
This definitely varies on the type of role, stage of company, and most pressing needs of the organization. In general, here is my 30/60/90 day plan: First 30 days: 1. Bu...
352 Views
ProductGrowthLeaders Chief Executive Officer | Formerly Under10 Consulting, Pragmatic Marketing • 3y
Before the demands of others overwhelm you, you need to prepare yourself to be the business and market liaison to the product team. Your role as a product manager or prod...
400 Views
WSO2 Director of Product Marketing • 2y
I like to think about goals when talking about plans. You want clarity in your priorities, particularly because it’s difficult to know what to say yes and no to when you’...
479 Views
Workyard Director of Product Marketing • 1y
The first 30-60-90 days in a new role are vital to your success. You want to show value and get quick wins while also taking the time to understand the company, the team,...
217 Views
Career & Leadership Coach/ Former Director, Product Marketing • 4y
It depends a little on what the situation is with PMM in the company you join (i.e. size and maturity, what the team is currently doing, what your role is going to be, wh...
17465 Views
Mentor | Product Marketing Leader | Formerly Lenovo | Dell Boomi | Celigo | GoodData • 2y
I have a 100 day discovery questionnaire to help level set and make sure I understand the context and short-term and long-term expectations.100 day discovery questionsI c...
521 Views
Related Questions
What is your 30-60-90 day plan when you go into an org with the intention of setting up Product Marketing function for the first time?How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?What is the typical 30-60-90 day plan for a PMM leader?How do you define 30-60-90 plans for senior PMM hires? What do you expect from newly hired PMM leads in terms of achieving KPIs?In a large company, how can you ensure you are making an impact in your role as a product marketer?How do you measure the success of feature releases and how do you influence the product roadmap that leads to new releases?