What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
Enterprise Product MarketingConsumer Product MarketingSMB Product MarketingProduct Marketing Career PathEstablishing Product MarketingProduct Marketing KPI'sInfluencing the Product RoadmapPricing and PackagingBrand Strategy
16 Answers
Salesforce SVP & CMO, Tableau • 4y
Welcome to the PMM world! ;) My approach to this would be: Take a closer look at the particular job responsibilities. If the job responsibilities are heavy on content c...
16746 Views
Instacart Vice President, Consumer Marketing • 4y
First - anyone inviting you to interview will see from your resume whether you’ve done product marketing. If you haven’t and you still get invited to interview, then ther...
15506 Views
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ServiceNow Senior Director, Platform and AI Product Marketing • 4y
This is a great question, and one that I ask most of the candidates I interview at some point in the process. The kinds of materials I like to see are dependent on the jo...
15974 Views
Iterable Chief Marketing Officer • 4y
Not sure I completely answer the question. Typically when I ask candidates to give a presentation, it's less about the specific products they're presenting, but rather HO...
8462 Views
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo | Formerly Momentive, Gainsight, Marketo • 4y
Maybe I'm unique but I've been in Product Marketing for a long time and I've never been asked to present a "marketing portfolio". I have, on the other hand, been asked to...
9840 Views
Ethos Head of Marketing, B2B | Formerly Meta, Microsoft • 4y
Think creatively about marketing-adjacent work you've done, and put together a series of case studies that you can share with the hiring team. Examples can include: Ide...
12136 Views
Anthropic Product Marketing • 4y
Try to align your portfolio with the job description: If the job description focuses on messaging and positioning, share an example of a messaging framework or landing p...
4912 Views
Resolve AI Product Marketing | Formerly Google • 1y
Absolutely! One way to do this is by thinking of yourself as a "product" being sold to the company. Your product marketing portfolio is a marketing campaign – but for you...
8640 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
There's a lot of potential variability here depending on company, exact role, industry, and more. That said, here are a few ideas of what you can show: Cross-functional ...
3183 Views
First, welcome to PMM. It would depend on what kind of PMM they are looking to hire. I would do three buckets. (1) a thought leadership piece or website/landing page (2) ...
2041 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
The product marketing portfolio could be:Messaging: key messaging on the products you worked onGTM: links to your part launches (landing pages)GTM: launch brief which you...
1065 Views
Slack Senior Product Marketing Lead, Growth | Formerly LinkedIn, Sounder • 2y
Real deliverables in market are always great. When I was transitioning to a PMM, I would point my interviewers towards my company website. I led the project to overhaul i...
1281 Views
Project Product Fractional Product Marketer & Event Strategist | Formerly Securitas (STANLEY Security), Conga (Apttus), SAP, Aprimo (Teradata), Salesforce (ExactTarget) • 2y
Awesome question and welcome to the world of searching for a PMM role!I have interviewed for more product marketing roles than I can count and have come up with a few obs...
557 Views
A big part of being an effective product marketer is being able to tell a great story through messaging and longer-form marketing content. If you've built marketing asset...
495 Views
Coachendo Director of Product Marketing | Formerly Google, Microsoft • 2y
Given the diverse range of individuals who may review your portfolio, each with their own unique role, company, and industry, it's prudent to categorize the content you s...
4874 Views
Clari VP, Brand, Content and Product Marketing • 4y
I would be super metrics-dr :iven here. Maybe show a few functions you've owned (or contributed to), from top of the funnel to middle and bottom of the funnel, with the c...
3824 Views
Related Questions
What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?How can one get 1-2 projects to prove to potential employers that they can do the job of a Product Marketer when their background is in growth marketing?Should people be prepared for interviews with a portfolio of career work? If that portfolio is lost in the mists of time, what should you do?How do you stand out in a pool of product marketing candidates? What kinds of experiences, or which characteristics/traits, do employers care about most?What story should I try to tell with my resume when trying to break into product marketing? Are there any must have factors in landing that first PMM role? If you have the opportunity to step back and evaluate where/how to grow as a product marketer (after 2 years self taught in the field), what would you advise to focus on?