Ryan Arnett

First and foremost, it's fantastic that you've taken the initiative and made this a priority! Being in front of customers has been the single most important thing I've seen to drive a true understanding of our customers, and, perhaps even more important the challenges sales reps face day to day and how to build a better customer centric product with the right message to follow. In my past experiences, product marketing stated their purpose for being there in the introductions; I'm here to listen ...Read More

Having worked well with Product Marketing in the past (and as a sales leader) sales can be admittedly tough to generate buy-in. However, sales is needy and tends to make an overwhelming number of asks from marketing. The problem I've seen is that sales is not educated on the role of product marketing and therefore less supportive. I would start with educating sales on their role/responsibilites, goals & how impactful product marketing "is" or "could be" if they have a strong line of communic ...Read More