How can I use external experience (sales for example) to bring different opinions to the table to gain influence and persuade other teams?
5 Answers
Gusto Product Marketing Lead | Formerly Square, Intuit, Brex, Dandy, Klaviyo, PepsiCo, Heineken, Mondelez • 1y
Leveraging external-facing teams like sales, account management, and CX is one of the best ways to bring diverse opinions to the table and gain influence with other teams...
623 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 2y
Getting a variety of feedback from a variety of people is the best thing you can do to influence and persuade teams. I always like to poll multiple teams and different le...
1201 Views
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Self Employed | Formerly HubSpot, HP, early hire @ Automattic (WordPress.com, WordPress VIP) • 7y
I think you need a mix of experiences AND data to transform what might seem like different opinions into persuasive arguments with impact. Experiences provide the conte...
756 Views
DocSend Vice President Sales • 7y
Having worked well with Product Marketing in the past (and as a sales leader) sales can be admittedly tough to generate buy-in. However, sales is needy and tends to make ...
466 Views
Cyera VP of Corporate & Community Marketing • 5mo
The best example I can think of is actually with analyst relations. Most product-led B2B SaaS companies make the same mistake. They build what THEY want to build, or what...
197 Views
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