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What are product marketing specific questions to ask on customer calls?
We have recently added Product Marketing to customer calls alongside Product Design and Product Management where we discuss how certain features are used and possibly upcoming features.
+1 to Gregg's answer. Not enough people do this. I think about this in terms of what are you listening for and how will you talk about it afterwards. Product management: Do we need to change the way we do something? Product design: Should it look or flow differently? Product marketin......Read More
Three key questions that I would be trying to answer are: 1. What is the core kernel of value of this product/feature? 2. What problem is it and -- equally if not more important -- isn't it solving? 3. For which customers? While these are important questions to answer, they are not questions......Read More
It is critical to include Product Marketing in customer calls to understand customers' pain points, challenges, and the benefits they'd gain if they can remove their pain points. Product Marketing can then identify buyer/user personas, and business needs/challenges/use cases that span across cust......Read More
For a current feature, I'd ask your customer about using it in a recent time period (eg last month or last week). How many times in that span? How did she use it, or even better show you how. What does she recall liking or disliking about it? For an upcoming feature, in recent time period, has th......Read More
First and foremost, it's fantastic that you've taken the initiative and made this a priority! Being in front of customers has been the single most important thing I've seen to drive a true understanding of our customers, and, perhaps even more important the challenges sales reps face day to day a......Read More
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