What are product marketing specific questions to ask on customer calls?
We have recently added Product Marketing to customer calls alongside Product Design and Product Management where we discuss how certain features are used and possibly upcoming features.
5 Answers
PandaDoc VP of Product Marketing & Brand • 7y
Three key questions that I would be trying to answer are: What is the core kernel of value of this product/feature? What problem is it and -- equally if not more importa...
1370 Views
DocSend Vice President Sales • 7y
First and foremost, it's fantastic that you've taken the initiative and made this a priority! Being in front of customers has been the single most important thing I've se...
635 Views
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Stealth Founder | Formerly Oracle, Lacework, Stackery, New Relic, Juniper Networks, IDC, @stake • 7y
+1 to Gregg's answer. Not enough people do this. I think about this in terms of what are you listening for and how will you talk about it afterwards. Product managem...
967 Views
Growth Velocity President | Formerly Vigilent, USGBC, FICO, Macromedia/Adobe • 7y
For a current feature, I'd ask your customer about using it in a recent time period (eg last month or last week). How many times in that span? How did she use it, or even...
441 Views
Fiddler AI Product Marketing • 5y
It is critical to include Product Marketing in customer calls to understand customers' pain points, challenges, and the benefits they'd gain if they can remove their pain...
315 Views
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