Sabari Sawant

Understand and map the following points when you start new with any organization. This may also be helpful if you are the only PMM. First 30 days: 01. Mission and Vision (Talk to the CEO /Founder if its a startup) The founding story? Why do you exist? What are the targets? Objectives, goals and metrics. What are roles and responsibilities? What’s on the product roadmap-month, quarter, year? How are tasks prioritized? How are customer requests prioritized? 02. Know Your Product (Existing training ...Read More

Here are the steps I typically follow to unlock what the target segment can be: Step I: Analyze your Offering What does your product/feature offer in terms of functionality? What gap do you want to fulfill by bringing this to the market? Why do you think this feature is needed today? Define some jobs it is helping accomplish as well as value it unlocks for your customer? Step II: Brainstorm the kind of Customers who might need this Offering (Put this in the form of a table with the following hea ...Read More

The best channel will depend on: · What channels your customers use, rely on for gathering information. Customer research will help you find that information. · Your team's skills and the amount of money you want to invest. · Most importantly, what is their stage of awareness related to the problem area you address. (Brand Aware, Solution aware, Problem Aware/Unaware)   Brand Aware: These customers might have bought products from you in the past. You can take a direct, sales-based approach with ...Read More