Sabari Sawant

Product Marketing| Selling the HARD stuff! , MKS Instruments

About

I’m a customer-obsessed marketer with 8 years of experience taking complex industrial products to EV, Lab-grown Diamond, F&B markets & implementing highly profitable full-funnel GTM campaigns across various channels, audiences & formats. The secre......more

Content

How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?

Sabari Sawant

MKS Instruments Product Marketing| Selling the HARD stuff! • September 14

Understand and map the following points when you start new with any organization. This may also be helpful if you are the only PMM. First 30 days: 01. Mission and Vision (Talk to the CEO /Founder if its a startup) * The founding story? * Why do you exist? * What are the targets? Objec......Read More

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When you're launching a feature to start to unlock a new market, what's the best way to identify your target market segments and ensure steady penetration into that new market?

Sabari Sawant

MKS Instruments Product Marketing| Selling the HARD stuff! • September 14

Here are the steps I typically follow to unlock what the target segment can be: STEP I: ANALYZE YOUR OFFERING * What does your product/feature offer in terms of functionality? * What gap do you want to fulfill by bringing this to the market? * Why do you think this feature is needed today?......Read More

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How do you choose the right channels to activate the audience when you're launching a brand new product?

Sabari Sawant

MKS Instruments Product Marketing| Selling the HARD stuff! • September 15

The best channel will depend on: · What channels your customers use, rely on for gathering information. Customer research will help you find that information. · Your team's skills and the amount of money you want to invest. · Most importantly, what is their stage of awareness related to the pr......Read More