Sabari Sawant

Product Marketing| Kubernetes on AWS, Amazon Web Services (AWS)

Content

How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?

Sabari Sawant

Amazon Web Services (AWS) Product Marketing| Kubernetes on AWS | Formerly Directi • 2y

Understand and map the following points when you start new with any organization. This may also be helpful if you are the only PMM.First 30 days:01. Mission and Vision (T...

525 Views

When you're launching a feature to start to unlock a new market, what's the best way to identify your target market segments and ensure steady penetration into that new market?

Sabari Sawant

Amazon Web Services (AWS) Product Marketing| Kubernetes on AWS | Formerly Directi • 2y

Here are the steps I typically follow to unlock what the target segment can be:Step I: Analyze your OfferingWhat does your product/feature offer in terms of functionality...

426 Views

How do you choose the right channels to activate the audience when you're launching a brand new product?

Sabari Sawant

Amazon Web Services (AWS) Product Marketing| Kubernetes on AWS | Formerly Directi • 2y

The best channel will depend on:· What channels your customers use, rely on for gathering information. Customer research will help you find that information.· Your team's...

295 Views