How do you choose the right channels to activate the audience when you're launching a brand new product?

Great question. I believe in data-driven market insights as a foundation for your channel strategy. I always start the assumption that the market is heterogeneous, and th...

The only way to figure out what channels reach and influence your audience is to ask and observe them. You have to do both - ask and observe. Asking is helpful. Most peop...

Choosing the right channels to activate your audience when launching a new product depends on 1) your target audience 2) your budget 3) your goals. If you are launching a...

The best channel will depend on:· What channels your customers use, rely on for gathering information. Customer research will help you find that information.· Your team's...

The one thing that the great answers above misses is content <> channel match. It's critical that you know where your target audience consumes information but you s...

Launching a new product is thrilling, but reaching the right audience and sparking interest can be tricky. That's where strategic channel selection comes in. It's not one...

The channels you use depend upon the audience you're reaching. Where does your audience spend time? What channels have historically worked best for your organization or s...