Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
All related (144)
Jameelah Calhoun
Global Head of Product Marketing at Eventbrite | Formerly Amazon, Ex-AmexFebruary 10
The first 90 days are crucial to any job, but especially for new product marketing leaders. This is the time to establish your credibility, build relationships, and layout team roles that will set you
Jasmine Anderson Taylor
Senior Director, Product Marketing at Instacart June 2
Product Marketing’s superpower is being the “Voice of the Product to Customers and the Voice of Customers to Product.” When establishing PMM as a new function, the best place to start is listening. Fi
Sharadhi (Gadagkar) Patel
Director, Product and Solutions Marketing at Hopin June 1
One of the best pieces of advice I got before joining Hopin, was to take the necessary time I needed to be a "sponge" and let things soak in, before going straight into "solve-mode". Of course, that's
Andy Schumeister
Director of Product Marketing at Sourcegraph June 8
30 days: Prioritize understanding your customers, your product, and your company:  Shadow customer calls (or listen to recordings if they exist). Get to know your cross-functional partners - schedule
Gregg Miller
VP of Product Marketing at Oyster® October 8
30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quarterly/annual plans, research s
JD Prater
Head Of Marketing at Graft January 7
Now this is a fun challenge. Assuming you did your homework during the interview process, you should have a good idea of what you're getting into. That doesn't mean you won't find some skeletons lurki
Natalie Louie
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, ResponsysJanuary 11
Please see my phases of success for a PMM in your first 100 days here . A KEY THING to know at the onset is, does everyone know what a PMM does and what value they bring? Ask all leaders and cross fu
Jessica Webb Kennedy
Head Of Marketing at Tailscale | Formerly Atlassian (Trello), HubSpot, LyftJune 16
PMM wears so many hats it's important to recognize what is needed at any stage of a company. When first coming into an organization as the first PMM I think the most important thing to do is establish
Hien Phan
Director of Product Marketing at Amplitude October 5
Oy! First, good luck! I have done the "first" before. I don't think you have the luxury of 30/60/90. I think it's more like 30 days to identify the problem and tackle easy wins. Sixty days build out a
Danny Sack
Director of Product Marketing at SAP November 30
I'll "yes and" Gregg's answer and say that this will really vary by company size and complexity. I was at a startup where my 30-day goals included creating buyer personas and enabling the sales team