How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?

Product Marketing’s superpower is being the “Voice of the Product to Customers and the Voice of Customers to Product.” When establishing PMM as a new function, the best p...

30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quar...

The first 90 days are crucial to any job, but especially for new product marketing leaders. This is the time to establish your credibility, build relationships, and layou...

Now this is a fun challenge. Assuming you did your homework during the interview process, you should have a good idea of what you're getting into. That doesn't mean you w...

One of the best pieces of advice I got was to take the necessary time I needed to be a "sponge" and let things soak in, before going straight into "solve-mode". Of course...

30 days: Prioritize understanding your customers, your product, and your company: Shadow customer calls (or listen to recordings if they exist). Get to know your cross-...

PMM wears so many hats it's important to recognize what is needed at any stage of a company. When first coming into an organization as the first PMM I think the most impo...

Please see my phases of success for a PMM in your first 100 days here . A KEY THING to know at the onset is, does everyone know what a PMM does and what value they bring?...

This is a great question. First 30 days: Focus is on getting to know the team (your peers, execs, and those who work for you) and the product -- and starting to build rel...

As the Head of PMM for a startup that didn't have Product Marketing, you have three goals as your onboarding 1) Build a solid understanding of your industry, product, and...

As the first Head of PMM in a startup, you should use a structured approach over your first 30, 60, and 90 days: Day 0-30: Learning & discovery—Focus on learning a...

First 30 days...listen. Talk to sales, talk to customers, talk to product. Understand how deals are getting done today without PMM, because something is working or the co...

This can be tricky, especially if cross-functional leaders and stakeholders have never worked with a PMM team in past roles. So, I’d emphasize educating the organization ...

Oy! First, good luck! I have done the "first" before. I don't think you have the luxury of 30/60/90. I think it's more like 30 days to identify the problem and tackle eas...

I'll "yes and" Gregg's answer and say that this will really vary by company size and complexity. I was at a startup where my 30-day goals included creating buyer persona...

Understand and map the following points when you start new with any organization. This may also be helpful if you are the only PMM.First 30 days:01. Mission and Vision (T...

The first 30/60/90 day goals as the new Head of Product Marketing for a start-up without a product marketing function can be broken down into these 3 parts:First 30 days:...

You need to fill 3 buckets:understand the businessunderstand the organizationunderstand the customerYour leverage point is to build an internal network and gain and susta...

starting from zero product marketing to building a team is tough, but fun (depending on your leadership team :) )I've been through this at a Series B company where I was ...

Having clarity and focus is key - I like to think of 100 days of discovery as a start.100 day discovery questions - PMM assessment - Ask the questions that will guide you...