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How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?
All related (144)
Global Head of Product Marketing at Eventbrite | Formerly Amazon, Ex-Amex • February 10
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • January 11
Head Of Marketing at Tailscale | Formerly Atlassian (Trello), HubSpot, Lyft • June 16
What advice would you give a junior product marketing manager who is the first product marketing hire?
What research goes into informing Product what they should be delivering and what is the tangible output of that research?
How is the PMM team structured by product line, segment, function or by objective (ie. revenue retention, product engagement, etc)?