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What is your end-to-end product development process?

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8 Answers
  1. Aleks Bass
    Aleks Bass

    Typeform Chief Product Officer • 3y

    Our product development lifecycle process looks very similar to a double diamond design process but with an adapted approach for our organization. While there are best practices for a product development processes, I've found that there is a decent amount of adaptation and adjustment that needs to happen to customize an approach for the needs of the organization. I've not seen 2 product lifecycles that are the same.  At a minimum, a product development process should help reduce friction for the ...Read More

    4,071 Views
  2. Lizzy Masotta
    Lizzy Masotta

    Shopify Senior Product Lead | Formerly Salesforce, Google, Nest, Cisco Systems • 3y

    I don’t believe in a universal end-to-end product development process. I believe there are key rituals and elements that should be present on every team to ensure great outcomes, but each team needs to tailor the development process to their unique situation. My must-have product development elements & rituals: Common Language - Your company should have a common language for the product development process. This is not a prescribed way to do product development for every team at the company ...Read More

    1,678 Views
  3. Poorvi Shrivastav
    Poorvi Shrivastav

    Meta Senior Director of Product Management • 7mo

    My product development process centers on the Understand, Identify, and Execute framework, supercharged by AI to maximize speed and strategic focus a method I honed at places like Meta and Microsoft. I start with Understand, where I personally drive human-led strategy and customer interviews to deeply grasp the why, the user's pain points, and our competitive advantages. This stage is heavily AI-augmented by models that instantly process vast amounts of market data and customer feedback, pinpoin ...Read More

    610 Views
  4. C. Todd Lombardo
    C. Todd Lombardo

    Co-author Product Roadmaps Relaunched | Formerly Openly, MachineMetrics, ConstantContact, Vempathy, Fresh Tilled Soil • 2y

    I'll start with an upfront caveat - there is no one product development process. How you go about development will depend on what you want to develop: An entirely new product? A feature? An improvement on a feature?If I simplify - you need to: Form a hypothesis on a problem that needs to be solved Gather data and evidence that backup that hypothesis Determine what data you would look at to know if you solved the problem and got the outcome you sought User outcomes — How do you make the user or c ...Read More

    3,421 Views
  5. Kara Gillis
    Kara Gillis

    Cortex VP of Product | Formerly Splunk, Deloitte • 7mo

    Our product development process starts with tiered feature classification (Tier 1: flagship, Tier 2: new functionality, Tier 3: enhancements) that determines the rigor of validation required, then moves through two distinct review gates—Problem Definition Review to align on customer jobs-to-be-done and requirements with a small group including tech leads, followed by Product Definition Review with the implementation team to validate solution approach and technical feasibility using a living PRD ...Read More

    416 Views
  6. Manjeet Singh
    Manjeet Singh

    Salesforce Senior Director of Product Management • 7mo

    My end-to-end product developement process has been evolving with this flow:1. AI driven customer research and problem discovery2. Prioritize the first 1-2 use cases and start building a protype design using lovable, cursor3. Share, review with design and engineering, iterate to make the requirement clearer4. Production level development - using AI based code assitance and review5. Automated and human evals6. CI/CD gaters and release readiness7. Deploy to prod 8. Monitoring and observability. Ca ...Read More

    679 Views
  7. Sam Friedman
    Sam Friedman

    Eventbrite Senior Director of Product • 2y

    The end-to-end product development process can vary based on the nature of the product, the industry, and the specific methodologies used by a company. However, a general product development lifecycle typically involves the following stages: Idea Generation Market Research Conceptualization and Planning Feasibility Assessment Design and Prototyping Development Testing Deployment Launch Post-Launch Monitoring and Support Iterative Development End-of-Life or Product Retirement It's important to no ...Read More

    1,119 Views
  8. Katherine Man
    Katherine Man

    HubSpot Group Product Manager, CRM Platform • 2y

    I would describe my product development philosophy as "agile lite," meaning there is some structure but the order of operations can change based on new learnings that arise. The entire product team (product manager, UX designer, and engineers) should be involved at every stage, but different roles will play a leading role depending on the stage. Here are the stages I go through: Identify the problem: Product manager identifies the top customer problems to solve. Conduct user research: Product ma ...Read More

    884 Views

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