Sara Miteva

For my last interview, I was asked to prepare a GTM plan for a big feature release. I had only the feature name and the market segmentation and had to "imagine" everything else myself. I created a Notion project that contained the following: 1. Intro page: What is the feature, target market, type of tier 2. Goals breakdown 3. Competitive landscape page 4. Target audience page 5. Messaging doc 6. List of activities 7. Launch timeline 8. Simulated task tracking board 9. Kick-off meeting agenda 10. Post-mortem activities Aside from the feature name and segmentation, I came up with everything else myself and added disclaimers that this is a simulated situation. I tried not to get too much in-depth with the feature description and concrete activities and to rather do a high-level overview of the process I would use. I think the point is to list all the steps that you would take and describe how you would do them, who you would meet, who would be accountable...etc. You don't need to go into too many details for each step. I also added several "If...then" sentences, to show how I would act in different situations. Hope this helps!

When I joined my current company, I had a meeting with the PMs to discuss the existing product launch cycle. Once they gave me an overview, I pointed out the phases where I wanted to be included and elaborated why, and what kind of value I would provide to the process. Then, I prepared a detailed presentation of our launch processes. One of the slides includes a very detailed process of collaboration that looks somewhat like this: 1. PM and PMM look at customer feedback and prioritize next launches 2. PM informs PMM when a feature has entered the discovery phase 3. PM and PMM discuss tier, pricing, etc. 4. PM informs PMM when the product/feature has entered development 5. PMM prepares launch project 6. PM and PMM finalize the project 7. PMM prepares messaging and narrative in collaboration with PM 8. Kickoff meeting with stakeholders, task delegation, risk assessment, discussing details 9. Execution (this would have more phases, depending on the length of this period and the number of tasks, maybe include several check-in meetings with relevant stakeholders) 10. Launch PM and PMM monitor results and decide for next steps (more adoption campaigns, retro, etc.) This is a very, very rough outline, but I guess this is kind of the checklist you're looking for. I suggest you create a list like this in as many details as possible - this will ensure you avoid miscommunication (or at least minimize it). The process is probably different for every company - mine only has one PMM (me), so we adapted it to our situation. In addition, add tier criteria and all the activities you're committing to do for each tier, and everything else you think is relevant to your company's launch process. This process was easily approved by stakeholders - everyone appreciates a clear process and expectations. However, this doesn't end here: you need to constantly work on building a strong relationship with your stakeholders and providing value to the processes.