Sara Miteva

Senior Product Marketing Manager at Checkly

Content

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

Sara Miteva

Checkly Senior Product Marketing Manager • 3y

For my last interview, I was asked to prepare a GTM plan for a big feature release. I had only the feature name and the market segmentation and had to "imagine" everything else myself. I created a Notion project that contained the following: Intro page: What is the feature, target market, type of tier Goals breakdown Competitive landscape page Target audience page Messaging doc List of activities Launch timeline Simulated task tracking board Kick-off meeting agenda Post-mortem activities Aside ...Read More

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How do you fit in within the product launch cycle? Do the stakeholders come to you or do you insert yourself? And once you are in the mix, do you have a checklist or framework you use to align your stakeholders to ensure the process is consistent?

Sara Miteva

Checkly Senior Product Marketing Manager • 2y

When I joined my current company, I had a meeting with the PMs to discuss the existing product launch cycle. Once they gave me an overview, I pointed out the phases where I wanted to be included and elaborated why, and what kind of value I would provide to the process. Then, I prepared a detailed presentation of our launch processes. One of the slides includes a very detailed process of collaboration that looks somewhat like this: PM and PMM look at customer feedback and prioritize next launches ...Read More

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