How do you fit in within the product launch cycle? Do the stakeholders come to you or do you insert yourself? And once you are in the mix, do you have a checklist or framework you use to align your stakeholders to ensure the process is consistent?
Treasure Data Director of Product Marketing • 3y
Having worked as a Product Marketer in 5 different tech companies (varying in sizes), I find that this is different everywhere I go! It has ranged from being more reacti...
924 Views
Meta Product Marketing Lead, AI Glasses • 4y
This comes down to strong relationships and a history of adding value. So if you take away nothing else, please remember to invest time upfront in building a great relati...
2967 Views
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Virta Health Director of Product Marketing • 3y
The product launch cycle and how PMM collaborates with others throughout this process can look different at every organization. In my experience, PMM is involved early wh...
923 Views
Experian Product Marketing Manager | Formerly Crossover Health • 4y
Great question. Especially if product marketing in new to your organization - the product may not know what to do with you! Start by looking at the roadmap and having ope...
527 Views
Checkly Senior Product Marketing Manager • 2y
When I joined my current company, I had a meeting with the PMs to discuss the existing product launch cycle. Once they gave me an overview, I pointed out the phases where...
278 Views