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Scott Heimgartner

Scott Heimgartner

Senior Director, Product Line Marketing, Sphera

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At what stage of product roadmap planning and execution should you step in as a product marketer?
Scott Heimgartner
Scott Heimgartner
Sphera Senior Director, Product Line Marketing • 7y
Ahead of roadmap planning. Part of your job is to bring market, competitor, and customer context that you have gathered through your research. Bring a different point o...
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876 Views
When sending a survey to customers, how do you ensure you aren't sending too many questions, but also covering all the things your product managers need?
Scott Heimgartner
Scott Heimgartner
Sphera Senior Director, Product Line Marketing • 7y
Understand that surveys suck! Rarely do I hear customers say how much they love taking surveys. However, they are a necessary requirement to understanding pervasive cha...
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810 Views
Credentials & Highlights
Senior Director, Product Line Marketing at Sphera
Lives In Burlington, New Jersey
Knows About Influencing the Product Roadmap
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