Scott Heimgartner
Senior Director, Product Line Marketing, Sphera
Content
Scott Heimgartner
Sphera Senior Director, Product Line Marketing • February 22
Ahead of roadmap planning. Part of your job is to bring market, competitor, and customer context that you have gathered through your research. Bring a different point of view - something that the product team doesn't already know. This earns you credibility and they'll be more apt to invite you t......Read More
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Scott Heimgartner
Sphera Senior Director, Product Line Marketing • February 22
Understand that surveys suck! Rarely do I hear customers say how much they love taking surveys. However, they are a necessary requirement to understanding pervasive challenges and needs of your customers. I usually follow a few rules of thumb: 1. Have a general hypothesis that you need to ......Read More
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Credentials & Highlights
Senior Director, Product Line Marketing at Sphera
Lives In Burlington, New Jersey
Knows About Influencing the Product Roadmap