At what stage of product roadmap planning and execution should you step in as a product marketer?
7 Answers
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 4y
As a strategic partner on the product team, I believe PMMs should be involved throughout the product development lifecycle. For larger initiatives at Lyft, PMMs create ...
1082 Views
Snorkel AI Vice President of Marketing • 6y
Product teams benefit the most when Product Marketing stays connected from inception of new features/products to actual delivery. At inception, product marketers help wit...
1775 Views
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Freed Director of Product Marketing | Formerly Quizlet, Udemy, San Francisco Ballet • 6y
This may be bold, but I like to help facilitate the roadmap development process when PMs are okay with it. Not all PMs will jive with this, but if you can develop a stren...
910 Views
Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
There are varying opinions on this, but from my POV, it should be as early as possible. It's a journey to get to this though, and won't happen overnight. Also, our contri...
531 Views
Cisco Director of Product Management, Speech and Video AI • 6y
I consider three basic steps in product development -- pre, during and post. Pre -- is when the product is still in concept mode. Product Managers and Product Marketers...
812 Views
Sphera Senior Director, Product Line Marketing • 7y
Ahead of roadmap planning. Part of your job is to bring market, competitor, and customer context that you have gathered through your research. Bring a different point o...
872 Views
Nextdoor fmr Head of Growth and Product Marketing • 6y
I think there are three stages to product planning that involve a product marketer: 1. Before the roadmap is set (helping inform what the product should be), 2. While th...
1375 Views
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