Scott Ivell

Head of International Product & Solution Marketing, Stripe

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What are the three most important metrics to measure the impact of a product marketing team?

Scott Ivell

Stripe Head of International Product & Solution Marketing | Formerly Adobe, Salesforce • September 7

It does depend somewhat on where you are in your growth and how broad your portfolio is, but i think along 3 'north star' metric dimensions: * Business KPI, that PMM indirectly influence: SQLs, Win Rate - ideally PMM tracks the trend over time rather than the absolute to seperate the signal from the noise * Activity KPI: are we shipping what we committed to ship, and are we doing it on time, with quality * Leverage KPI: is what PMM produce being used. I try to move beyond content downloads or views and push for utilisation e.g. are our enablement assets connected to opptys and driving pipe

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