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Scott Ivell

Scott Ivell

Head of International Product & Solution Marketing, Stripe

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What are the three most important metrics to measure the impact of a product marketing team?
Scott Ivell
Scott Ivell
Stripe Head of International Product & Solution Marketing • September 7
It does depend somewhat on where you are in your growth and how broad your portfolio is, but i think along 3 'north star' metric dimensions: * Business KPI, that PMM indirectly influence: SQLs, Win Rate - ideally PMM tracks the trend over time rather than the absolute to seperate the signal ......Read More
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Credentials & Highlights
Head of International Product & Solution Marketing at Stripe
Formerly Adobe, Salesforce
Lives In UK
Knows About B2B Product Marketing KPI's, Building a Product Marketing Team, Enterprise Product Ma......more
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