Scott Ivell

Early PMM impact shows up where buyers engage and change behaviour. If your story, proof, and enablement are working, you’ll see better conversion in the segment you targ...

I'm intrigued why 'creating a category' is the focus to the question. The market (users, competitors, analysts) will assign your products to a category based on the use c...

I’ve reported into sales, marketing, and product as a PMM. The first job is the same each time: get crystal‑clear on what your boss expects from PMM, because the expectat...

This is tough. I do think that Gen AI could mean fewer website visitors and therefore having a content and citation strategy is also key so you are surfaced on AI searche...

I'll answer the question on the assumption that we already have an established business in another market. This could be in another country or another segment. Mistakes i...

At a certain stage of growth you find that your products are being used by quite different user groups - and/or - you decide that you need to start appealing to a differe...

ooh now this is a good question. Let's assume the platform level messaging is tested with users. focus groups and is signed off with your leadership team!In essence, thin...

It does depend somewhat on where you are in your growth and how broad your portfolio is, but i think along 3 'north star' metric dimensions: Business KPI, that PMM indir...