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Scott Ivell

Scott IvellShare

International Product Marketing, Stripe
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What are the three most important metrics to measure the impact of a product marketing team?
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Scott Ivell
Scott Ivell
International Product Marketing at Stripe | Formerly Adobe, Salesforce • September 7
It does depend somewhat on where you are in your growth and how broad your portfolio is, but i think along 3 'north star' metric dimensions: Business KPI, that PMM ind...Read More
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Credentials & Highlights
International Product Marketing at Stripe
Formerly Adobe, Salesforce
Lives In UK
Knows About B2B Product Marketing KPI's, Building a Product Marketing Team, Enterprise Product Ma...more